Pro’s and Con’s of Outsourcing
Because of the nature of the internet, outsourcing is very popular in the world of internet marketing. Internet marketing are not confined geographically like most brick and mortar stores are. This allows the IM niche to find employees to work with them or for them or delegate small tasks to them. This, in theory improves the efficiency of the marketer which will hopefully result in higher profits in the end. In this article, we will discuss a few of the pro’s and con’s of outsourcing.
The most obvious pro is time. Outsourcing as much as possible will free up your time to do a few things. For one, you can spend that extra time on other projects or expanding your existing one. You can also use that time to earn money elsewhere which you can then invest back in to your work. Along with time, outsourcing can also save you money. Don’t get me wrong, you are still going to have to pay for the work to be done, but paying someone $2-$10 per hour and using that same time doing other work that will bring in an average of $10+ per hour will help with your finances down the road.
Another pro is that outsourcing can lead to better work than what you would be able to produce. If you do not have a lot of experience editing video, for example, it may be in your best interest to pass that task on to someone who is much better at it than you are.
If business is going well, outsourcing is the best way to expand. Again, it free’s up you time which allows you to focus om n more important matters regarding your business. There are multiple places where you can outsource and get high quality help (sometimes for as little as $1/hour). My recommended place of choice can be seen here if you’re interested.
Outsourcing isn’t the perfect solution, however. You will find a lot of unreliable people and people that just cannot do the work that you hired them to do. Remember, these people do not have bosses and managers looking over their shoulder making sure they stay focused on the task at hand. It is up to them and only them to decide whether or not they are actually going to do the work.
You also have to consider the time it will take you to hire and train people. Many will flake or prove to be not up to pr. It is tough to find good employees online so be prepared to spend a good deal of time searching for them.
When should you outsource?
There are two types situations where you should look towards outsourcing. The first is for mundane and repetitive tasks such as data entry, YouTube video uploading etc… You don’t want to waste your time on something that anyone can do so pass that task on to someone else. We touched on the second reason to outsource above, which is getting people that specialize in a particular line of work. They would likely be able to be the job better than you would be able to so leave it to the experts.
If you are thinking about outsourcing, make sure you have specific work prepared and don’t put too much on their plate at once. Remember, you know exactly what you want but these people do not. Give them a clear direction and put them through a thorough interview process.