Google Releases their Next Update, the Google Pigeon Update

Category : SEO
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Google first released the Panda update, that was followed by the Penguin update, so it only makes sense that the next update will be the Google Pigeon update (if we follow the logic that it is an animal that first started with a PA than a PE and next and PI… assuming the Google Pig update doesn’t sound like it will get any traction).  There is no Google Pigeon update… yet…  but there will be one eventually and what is important here is that you are probably not thinking about it, but you should be.

What you should have learned from the Penguin update is that if you put in work doing SEO that works today it may all be lost tomorrow when the search algorithm changes.  Think about all the people who were doing offsite SEO using methods that they knew Google wouldn’t really approve of if they were standing right there looking over their shoulder… but the methods were working and so they were plugging away doing them.  Now the Penguin update gets released and all that work you put in is suddenly devalued and causes your site to drop into no man’s land.  If you are doing a fly by night site where you want to hit it for a few fast bucks than fine, go with what works right now, but if you are building a site that you want to earn residual income from now and in the future you should be more cautious.  Google will release more updates, it is not a question of “if” but rather a question of “when”.  The smart guys, the leaders out there, the SEO gurus who have clients lining up at their doors and charge $300/hour for their time are building SEO for their clients that won’t just rank well today, but will rank well after the next algorithm change and after the next algorithm change.  How are they doing this?

They are doing it using one base premise, that Google’s most important factors are relevance and being natural.  Think about that.  You need relevant content that the user will find meets their needs.  And you need to go about it in a natural way.  The Penguin penalized sites where it found unnatural link building methods.  Google wants relevant content to drive web recognition (through backlinks or social signals) and then Google will reward that site or webpage with a nice position in the SERPs.

It doesn’t matter if it is the Google Pigeon update or the Google Possum update or the Google Pu… ehhhh, Google Puma update (took a minute there).  If you have quality content and are able to drive natural web recognition you will be rewarded.  But for a lot of you, you are impatient, and I can be too and for us we do not want to wait months or a year or years for our quality content to drive natural web recognition.  There are two ways you can go about speeding up this process, the spammy way and the non-spammy way.  Let’s ignore the spammy way because in the long run it won’t turn out pretty for you and let’s talk about a few ways you can get some offsite web recognition to your site and hopefully speed up the natural web recognition process.

1.  Google Alerts.  This is key.  This is smart.  This is something you should be doing.  You can sign up for alerts so when someone publishes something related to a keyword you select you will get an email (either daily, weekly, monthly).  If you have a site about SEO and you want to start gaining some natural traffic, sign up for Google alerts with the keyword of “SEO’.  When you get that email telling you about the latest items published check them out, check them out as fast as possible.  A lot of them will have open comments and if you leave a good, informative, helpful, related comment a lot of the authors won’t ban your comment and you can get a backlink to your site.  Authors usually have no problem letting you have that backlink as long as you are adding something of quality in your comment.  And the end result is that you get some SEO power but also if you are one of the first comments there you will have all the people who read that article see your backlink and they may check out your site.  If your site is quality and contains gold nuggets of information some of those people are going to tell other people they know either in social networks, or forums, or blogs about your site.  Now your natural web recognition process has begun.

2.  Guest blogging.  This is a great way for a two way exchange.  A blog owner can get some new fresh content for free on their site and you can get a backlink to your site.  This is win/win and the top SEO guys do this all the time.  This can be time consuming as a blog owner wants high quality information in the post, and not just 300 words, so you need to put a lot of time into writing something original and useful.  If anyone is reading this and wants to do a guest blog post on Anticareer I’d be up for it.  800+ words, original unique thought provoking content, and in the last paragraph you can put a link to your site.

3.  Start your own mini blog network.  This definitely takes time, it takes some money, it takes some hard work, but the people who do this and do it correctly reap huge rewards.  Create multiple blogs about a related topic and have them all give some juice to your main money site.  The key to doing this is to eliminate your footprint so that the sites are not all tied together.  Think about this a lot before trying to do it.  Don’t have all the domains have the same creation date (buy some older domains).  Don’t put them all on the same hosted IP address.  Make sure the Whois are all different.  Do not use the same theme.  Do not launch them all on the same day.  Remove any common footprint that you can.  The only common denominator is that they will all eventually link back to your money site, but if you do this correctly that won’t be a footprint.

So before the Google Pigeon update strikes make sure that whatever you are doing today won’t be penalized tomorrow or you’ll feel the pain of all those people over at the Google Webmaster’s forum talking about how their sites are nowhere to be found in the SERPs and their traffic has dropped 85% and they are going out of business.

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  1. Those are good tips to prevent the wrath of the next Google cute animal update. I’d like to add one more: press releases.

    If they’re quality and posted on high PR sites, PRs give you everything you want in a link:

    1. Contextual
    2. Relevant
    3. On aged, high-PR sites
    4. “Fresh” and newsworthy

    And I’ve found that distributing a PR to a Google News site gives you a nice SERP boost and establishes trust on my new sites. Why? Because Google News sites are manually reviewed by big G they probably trust links from these sites more than others with similar PR.

     — Reply