Good Backlinks on a New Site
In this article, we are going to talk about what type of backlinks are good to use on a new site and what are not. First, Let’s define what a new site is. Obviously, if you just put it together, it’s new. After that, “new” will depend on a few factors.
Those factors are:
Age of site
How much time has past since the site was created and how long ago content was posted. If you bought the domain 2 years ago but put the first content up last week, you should still look at it as a new site.
Not exclusively backlinks created but the entire process. How long since the first backlinks were created? Was there a steady stream of links or was there a gap of nothingness? If so, that will slow down the aging process.
All in all, treat you site as a new site if it is less than a few months old, has minor or no backlinks and a small amount of content. If you are unsure, treat it as a new site just to be on the safe side. The reason we have to define whether or not the site is aged or not is because linking too heavily to the site too early on can harm it’s rankings. We want to avoid that.
Good Backlinks for a New Site
For a new site, social backlinks are great. It doesn’t matter how old the site is, if it is good content, it will be shared socially. Google knows that and won’t penalize a new site for being over shared. Social bookmarks and tweets are great for new sites. They are not very powerful but they help with indexing and showing Google that your site is relevant and should be checked often.
Link wheels are also good to use. Not the complete link wheels, but broken wheels. We covered this topic here a few weeks ago. Complete link wheels will be too easy for google to find in the middle of a small backlink profile. They are a powerful link structure but be careful when you are creating them for your new site.
Pyramids are good as well. Stick to small pyramids for now. Data is still coming in but the new Google update seems to be targeting large pyramid structures, at least a little bit. Many smaller pyramids would be better than one large one. In other words, we want to diversify the types of tier 2 and tier 3 links so that the pyramid structures vary and Google will have a more difficult time finding and penalizing them.
Deep Pyramids are also good to use. Keep the lower tiers strong so they are more likely to be picked up by Google. By doing this, you will see better results with each link in the pyramid which means you will not have to create as many and risk taking on backlink spamming penalties.
Be careful with new sites and stick to this game plan. As time passes, you maintain a stead stream on links and continue to put up new content, you will be able to become more aggressive with your link building campaigns and produce better results.