Paid Traffic for Dummies: Part 1
In fairness, it’s inaccurate to call today’s lesson another “untapped method” This is because there will never be a shortage of paid traffic. The reason why so many novice internet marketers fail is because they don’t understand the basic equation of creating a proper online marketing campaign.
The first step in any campaign equation is to find a high quality offer. This includes CPA and PPS offers. One of the biggest mistakes marketers make is selecting one of the most popular offers from the first affiliate network their accepted into. This is why proper market research is imperative. For example, a video game cheat CPA offer likely won’t convert very well when promoted on Pinterest. This is not reaching the young (predominantly male) audience.
Putting together a profitable campaign is essential before you even think about getting traffic. If you are a beginner Clickbank is a great place to start. After you have registered you should check out he red categories column. This contains a plethora of niches you can promote. Next, ensure that there is high demand for the products that are listed. This is where 99% of marketers make a critical mistake! While you can use the free Google external keyword tool you can’t simply plug in any keyword that you think is relevant to the product you’re promoting. Once you’ve found the product you want to promote make sure to visit the landing page to ensure it lives up to the hype. Once you’ve visited the landing page simply copy/paste the site’s main url into the “website” section of the Google external keyword tool.
It’s not unusual for marketers to make thousands in affiliate earnings from one particular offer in a week. However, what’s even more exciting is these affiliate programs provide incredible insight into how to go about creating and launching one’s own product. Could you imagine teaching this lesson to your own affiliates? If this isn’t getting you excited online marketing probably isn’t for you.
One of the most wonderful things about the Google Adwords is it allows you to create small scale campaigns. Ultimately, this is an ideal solution that will allow you to tweak keywords, landing page design, and other details to maximize lead conversion. Once you have developed a profitable campaign all you need to do is scale. There is no real trick to scaling. Just scale as much as you can in a short period of time. Many marketers are tempted to procrastinate and rest on their laurels after they’ve experienced modest success on their initial test campaigns. In the world of internet marketing today’s goldmine could become tomorrow’s ghost town. Set reasonable goals and follow through.
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