Finding Golden Keywords With Traffic Travis Part 1
Aim of article: To find high searched keywords which have low competition and high cost per click.
Time to complete: 2 hours, low effort.
What you will need: Free version of Traffic Travis, Google AdWords account, Excel or Google spread sheet.
The first thing you will need to do is download the free version of Traffic Travis here. Enter a name and e-mail and you will be sent the download link and registration code.
*Tip: They are fairly active with their e-mails so I would recommend that you unsubscribe as soon as you can.
Install Traffic Travis and click “let me play” to get started. Enter your Google AdWords account information (File>Program Options> AdWords) and set the default keyword match to “exact”. Now we are ready to play!
First, we need a seed keyword to start. For this run through, we will use “door knobs”. Next, we are going to use Traffic Travis to generate 2,000 related keywords but before we do, we are going to narrow the focus of our seed keyword. We want to do this to make sure our generated keywords list does not get too broad in scope.
We will add the keywords “door knob types”, “kinds of door knobs” and “door knob sets”.
*Tip: If you are out of ideas, you can use Google’s suggestion feature.
In general, the more seed keywords you have, the more specific your list will be. This may be a good or bad thing, depending on the niche you are going after.
Now lets add our seed keywords into Traffic Travis. Go to Research>Keywords, set the amount to 2,000, add the keywords and click fetch. Now, we wait. This will take a while so get busy on something else while we wait for this to finish.
You should be fine but you may have to type in a few captchas so check back in every once in a while. If you have proxies or a captcha service, you can add them in File>Program Options or you can stop the process half way if you get bored.
When it is finished, you should have something like this
Now we obviously are not going to try and rank for a keyword like “hydac oil filter” with its 16 searches/month so lets filter them out (circled in red). Set global count to greater than 999, the US count (local searches) to less than 20,000 and the average PPC to greater than .99.
Select the remaining keywords and click “csv” on the bottom left of the screen. This will create a spreadsheet with our results. Open the spreadsheet so we can copy the keywords from column A and paste them into Traffic Travis’ keyword competition tool (the bread and butter of this program). Go to SEO>Competition and paste the keywords in. Click “advanced settings” and set it to top 10. Check “InTitle” and “InAnchor” and uncheck “Phrase Search”. Once that is done, click fetch…and wait. This time will be a bit longer so feel free to grab some lunch or take a nap. Again, check in once in a while for captchas to pop up.
Now we have this. Good job, you are done. You have 2 sets of data: The value of the keywords and the ease of the competition. Use the difficulty column to find out how challenging a keyword will be to rank. I like to avoid the difficult and medium keywords.
Even though we are done, I am going to keep talking. For visual purposes, it is nice to have all the data on one sheet. In the next article, I will tell you how to do this. I will show you how to easily find the best keywords in the sea of good keywords that we just created.